The industry of Consumer-Packaged Goods (CPG) is experiencing a major shift. Factors such as evolving consumer tastes, alterations in worldwide regulations, and disruptions in the global supply chain are causing demand uncertainty. Additionally, large retailers are strategically focusing on private labeling, which is directly affecting the revenue growth of CPG companies. To navigate these changes, CPG firms are progressively embracing digital technological advancements to allow them to utilize data, sophisticated analytics, automation, and sustainable sourcing effectively.
The growth of disruptive technologies like data & analytics, internet of things (IoT), artificial intelligence & machine learning (AI-ML), offers variety of opportunities for CPG companies to:
- Align their strategic, financial, and operational goals using demand-led planning
- Target consumers more effectively, enhancing brand loyalty and driving sales
- Optimize production lines, reduce waste, and improve quality control
- Interact directly with consumers and gather valuable insights
- Ensure product availability and meeting consumer demand
- Reduce their environmental impact through eco-friendly packaging and sustainable sourcing
As a trusted consulting advisor, Coforge offers a comprehensive suite of solutions and services align with the CPG industry demands.
