MarTech, or Marketing Technology, is a suite of tools that aid in executing and optimizing marketing campaigns. For the Consumer-Packaged Goods (CPG) companies, MarTech enhances business growth and customer engagement. It allows for data consolidation, enabling personalized campaigns and data-driven marketing. AI and advanced analytics provide valuable consumer insights for accurate product targeting.
CPG companies may create a consumer-centric strategy, linking the technology stack to business needs:
- Digital technologies foster direct consumer relationships, enhancing loyalty and understanding of consumer needs.
- IoT technologies, like mobile apps and digital sensors, transform customer experience by customizing experiences and providing proactive services.
- An agile operating model with cross-functional teams ensures these elements work together effectively.
Coforge can significantly boost a CPG company’s growth and customer satisfaction by enabling better customer understanding, personalized marketing, and swift response to market trends.
