Consumer-Packaged Goods (CPG) companies are continually striving to adapt their products to meet end consumer preferences and needs. The process of Integrated Business Planning, which spans from demand forecasting, research and development, supply chain management, to manufacturing, is vital. It not only helps maintain and expand the current product range but also paves the way for the introduction of new products in the CPG industry.
CPG Companies are utilizing AI, Data & Analytics to strategically plan their business and investigate various domains. These include:
- The creation of products tailored to individual needs and preferences (personalization)
- Leading the charge through detailed market research
- Enhancing product quality, for instance, by using large-scale customer feedback data to refine product composition
- Accelerating product development, where tools powered by AI can produce quicker, more precise, and superior quality insights.
Coforge’s QUASAR PredictAI, the leading predictive analytics platform revolutionizing collaborative planning and forecasting. Our state-of-the-art solution equips retailers to:
- Anticipate Consumer Behavior
- Optimize Inventory
- Facilitate Collaboration
- Boost Profitability
- Accelerate Reliability
If QUASAR PredictAI isn’t what you’re looking for, we can assist in developing a solution that leverages your own ML models.
