In today’s fast-paced, digital world, technology is advancing rapidly making it critical for businesses to evolve to stay competitive. The need to stay abreast with emerging technology is being felt across industries including the airlines. A significant increase in revenue, streamlined processes, and a visibly enhanced customer experience is often the driving force behind any tech adoption. In the airline sector, passenger engagement throughout their journey lifecycle has become a priority and a means to earn customer loyalty and revenue. New technologies like the Internet of Things (IoT) are playing a crucial role in enabling airlines to exceed customer expectations by modernizing their processes and systems.
Connecting a vast network of devices to the Internet and enabling them to stay connected to the external world is what makes IoT unique. It is infinite, imagination-intensive, and not restricted to any number of objects or devices. IoT has the matchless ability to unite technology, processes, people, and culture to deliver a seamless air travel experience. According to industry estimates, 25 billion devices will be connected by 2020 globally. That said, the Internet of Things promises a new vision of aviation operations and business models.
Research suggests that 83% of passengers have smartphones at the airport, which they prefer to use against manual interventions for check-in and boarding passes. It depicts that travelers are open to this new technology shift.
Nigel Pickford, Director Market Insight, SITA, stated that half of the airlines expect to have IoT initiatives up and running over the next three years. Meanwhile, airports are building the infrastructure to support IoT. “Together, this will deliver improved operations and will lead to a change in the passengers' experience."
The Internet of Things offers endless opportunities to improve airline operational efficiency and offer personalized services to passengers. It has a huge potential to bring sweeping changes to airline business models. For instance, wearables, tracking devices, virtual steamers are enablers in streamlining the customer’s journey from the point they enter the airport till the time the flight departs. Access to in-flight insights using mobile devices allows the crew to cater to their customers better. Social media offers a great medium in not only allowing aircraft to communicate in real-time but also in tracking passenger emotions and sentiments of services availed throughout their journey.
As per the Airline, IT trend survey (2015) by SITA, airlines, and airports are anticipating huge IT investments in the near future and IoT will be a significant contributor in generating massive benefits by 2018. At present, more than 35% of airlines have already aligned a substantial budget towards IoT implementation and nearly three-fifth (58%) are looking forward to investing in the coming three years for prime projects, and 16% for major programs.
Leveraging IoT will re-build a new orbit for the entire digital transformation processes of the airline industry. Integrating IoT with other technologies like Robotics, Artificial Intelligence (AI), Virtual Reality (VR), Cloud Computing, and Data Analytics will open the door for opportunities to improve the quality of services delivered by airlines and airports.
Commuter Tracking: IoT enables several applications to track passengers and their baggage movement in real-time.
Alerts: Tech-friendly infrastructure and processes enable proactive approach to sharing information and services. The objective caters to the need for preventive actions and measures for any uninvited situations.
Personalization: This offers an opportunity to airlines to look beyond transactional systems and focus on customer context. It helps to deliver new services to passengers and collect new information, which can be used to personalize various services. Interacting with customers at every touch point starting from their home to when they enter the airport, in-flight, and upon arrival.
Operational Efficiency: Managing smooth and efficient operations have always been a challenge for airlines. It is believed that IoT capabilities will completely overhaul and reboot airline operations.
Improved Marketing : IoT presents various opportunities for airlines to bring-out ancillary products and services at customer fingertips driving additional revenues for them and opening the doors for passengers with vast variety of products and services at every touch point. This includes lounge access, quick access to security or flight boarding using sensor technology.
Terrestrial Expansion
With IoT gaining traction across the globe, it becomes essential to gauge the capability build-up of various geographies and determine to what extent they can work in sync with today’s pace of technology and ensure a smooth integration for successful deployment.
Composite Systems
IoT technology is still in a nascent phase and the upcoming capability is still seeing innovation and fruition against which the majority of the airlines today are hosting complex systems to enable and support their competencies. Having said that, airlines need to comply with technologies and systems that are easily integrated.
Multiple Partners
The airline industry has an eclectic footprint covering multiple partners and stakeholders with their respective unique environments of technologies and systems. Moreover, at many occasions, these multiple partners and stakeholders function toward common goals and are conjointly interdependent. Considering this, it becomes far more important for airlines to be more partner-centric to meet a common IoT vision.
Security
Aviation industry maneuvers in the most secure environment on the globe. Considering this, for any IoT enactment, security needs to be given top priority. Having IoT expanding its arms across diversified technologies, it presents the challenge of sound network security.
We are just a step away from extending IoT capabilities across allied and collaborative systems to impart great digital experiences in the aviation industry