Coforge named 'Major Contender'

Coforge named as a 'Major Contender' in Everest Group's Salesforce Services in Insurance PEAK Matrix® Assessment 2022

The pandemic and the rise of digital-native challengers have accelerated the need for insurers to offer a Secure, Ubiquitous, Personalized, Easy, and Responsive (SUPER) experience across different insurance products. Insurers are looking for ways to enhance customer experience, market personalized products, and boost sales to drive differentiation and explore alternate revenue streams. A successful digital experience strategy, driven by a product that can meet their needs, has become a strategic imperative for insurers.

In recent years, Salesforce has established itself as a preferred Digital Experience Platform (DXP) for many insurance enterprises. A meaningful expansion in capabilities via the acquisitions of Vlocity, Tableau, and Mulesoft has also augmented Salesforce leverage among insurers. To respond to the evolving demand themes, IT service providers are building strong, insurance industry-specific solutions to expedite their clients’ time-to-market and making tuck-in acquisitions to fill gaps across their Salesforce services portfolios and enhance their geographic footprint.

In this report, we study the vision, capability, and market impact of 12 leading IT service providers based on their Salesforce services portfolios in the insurance sector. The service providers are positioned on Everest Group’s proprietary PEAK Matrix® and categorized as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings.