Unlocking Marketing Analytics Insights for Midsize Life Sciences company
Overview.
The client manufactures drugs to address epilepsy and other neurological conditions. Sales and Marketing analytics is key in evaluating drug performance, sales forecasting, HCP targeting and digital marketing. Our client sought Coforge to provide consulting services and solutions implementation.
Sources that were leveraged for sales and marketing analytics had data quality issues that needed to be sorted out for getting a clear insight on Drug performance in the market.
Defined optimum solution to target prospect and potential HCPs was missing.
Data governance challenges in Commercial Data Environment.
Solution
Established Data Governance and Management leveraging best practices and SME capabilities.
Established Data Quality Review, feedback methods and procedures to ensure that the incoming data from external sources are valid and good.
Defined end-to-end HPC targeting and digital marketing solution.
Offer services in Clinical Trials automation.
Offer Services in Manufacturing Enterprise warehouse solution leveraging SAP HANA
The Impact
Cost take out through Clinical Trial automation using Veeva.
More accurate analytics of drug performance supported by cleaner data.
Optimal solution for HPC Targeting and Digital marketing that reduced the number of hops and dependencies along with improving accuracy.
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