UK Consumer Goods Giant Slashes Order Processing Time by 60% with SAP & Shopify Integration
Overview.
A UK-based Consumer Goods company integrated SAP with Shopify to streamline order processing and gain real-time inventory visibility. This allowed them to deliver directly to consumers (D2C) faster and begin shipping from a new eastern US warehouse. This dramatically reduced order processing time (over 60%) and a significant revenue boost (over 10%) for their D2C channel.
The D2C Model for the Nutrition brand for a prominent UK-based multinational Consumer Goods company was battling with unreliable Order Transmission & humongous manhours spent daily for Order processing due to the multiple middleware layers. This also led to significant challenges in tracing the workflow for failed orders, resulting in revenue loss and lack of ability for the Multi-warehouse business model.
Solution
Coforge implemented Enterprise Mulesoft Anypoint solution to integrate Shopify and SAP
Regional customizations i.e. Mapping and Configuration
Regional D2C Ordering Channel Interface i.e. Country specific experience API
Standard Data Model i.e. Orders, Fulfilment, Inventory
Built reusable APIs to Push D2C Orders to SAP, Fetch Inventory details and Fulfilment details from SAP
Multi-warehouse inventory integration back to Shopify (Inventory visibility)
Elimination of third party non-compliant middleware apps
The Impact
Timely delivery to D2C customers leading to retainment
Enablement of shipment from a new warehouse in the east US region
Enhanced Order Fulfilment reduced Shipping Costs by utilizing the most efficient warehouse locations.
