Transforming Digital Commerce by Growing Mobile Sales Leading Global Airline in Europe

Challenges.

• Making the website visually appealing without sacrificing speed and user experience.
• Isolating the website's impact on sales and revenue growth from other marketing efforts.
• Creating a seamless experience across all passenger touchpoints, requiring collaboration across departments.
• Tailoring content and marketing to diverse passenger needs and preferences.
• Keeping the website up-to-date with the evolving digital landscape requires ongoing investment.

Solution.

Relying on our full-stack website development & digital marketing expertise, and 2-decade-long airline domain expertise spanning 50+ airlines worldwide, we

• Sales and Service Enablement: Enabled the direct selling channels with a clean redesign that generated over $4 billion in annual revenues.
• Omnichannel Enablement: Enabled selling across both web and mobile channels for hyper-personalized and hyper-contextualized passenger experience.
• Ancillary and Loyalty Enablement: Enabled ancillary revenues by supporting loyalty services and multiple web services for holidays, excess baggage, and seat assignment across web and mobile.
• Real-time Interaction Management: Implemented real-time interaction management solutions across customer touchpoints on web and mobile.
• Implemented state-of-art microservices architecture for the front-end channel site to further boost its scalability and stability.
• Content & Campaign Management: Automated delivery of personalized emails and push notifications for travelers during pre-, mid- and post trip to improve upsell/ cross-sell results
• Full stack engineers worked on Angular, Responsive Web Design techniques, Java Microservices in the backed, Integration with web analytics, with deployment on AWS infrastructure. 
• DevSecOps toolchain based on Jenkins and Cloudformation and other libraries. Both coupled and headless CMS integration

The impact.