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Streamlining Onboarding: How We Automated Client Intake for a Financial Services Giant

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Overview.

A leading U.S. financial services provider offering investment, insurance, and retirement solutions needed to streamline their institutional client onboarding process. Manual tasks and a lack of integration created delays, errors, and poor user experience. We partnered with them to implement a fully automated solution using Salesforce, significantly improving efficiency and client satisfaction.

Challenges

The client's existing onboarding process faced several issues:

  • Manual tasks: Each onboarding step was manual, consuming significant time per client.
  • Data errors: Inaccurate forms and lack of integration led to errors and rework.
  • Limited visibility: The lack of a defined workflow hampered tracking and progress visibility.
  • Poor user experience: The outdated interface provided a clunky experience for clients.

These challenges resulted in delays, inefficiencies, and potential client dissatisfaction.

Solution

We implemented a comprehensive automation solution built on Salesforce:

  • Automated workflow: The entire onboarding journey was automated, from plan setup to document generation.
  • Real-time integration: Seamless integration with external systems like VPP and SetIt ensured accurate data exchange.
  • Streamlined data capture: A new data model captured all necessary information for accurate product recommendations and form selection.
  • User-friendly interface: A modern, responsive UI, compatible with web, mobile, and all Salesforce versions, provided a smooth experience.
  • Robust security: Secure data management with role-based access ensured data integrity.

The Impact

  • Reduced FTE time: Onboarding automation saved up to 65% of FTE time per client.
  • Improved accuracy: Automated product recommendations and form selection ensured data accuracy up to 90%.
  • Enhanced efficiency: Task tracking and progress monitoring streamlined workflow, saving 25% of processing time.
  • Transparent experience: A clear, guided flow facilitated easy tracking for both clients and internal teams.
  • Mobile accessibility: The responsive UI provided convenient access on all devices

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