Single platform to improve operational efficiency, increased user interaction and CTRs.
Overview.
Client is a prominent global Media Group with high-quality brands that deliver community news, information, advertising, entertainment, and related content through multiple digital platforms and distribution methods.
The customer wanted a strategic CMS redesign, consolidation, and replacement partner. Consolidating 10+ daily newspaper websites onto a single platform improved operational efficiency, reduced expenses, and increased user interaction, including CTRs and STRs.
Solution.
Consolidating 10+ publications and their content into one platform.
Improved search, micro-tagging, and social integration.
Extensive onsite a/b and multi-variate testing to optimize client engagement and conversions.
Assisted company optimization using powerful analytic and data visualization.
The impact.
Modular CMS for adding services, goods, and features.
The client increased consent conversions, click-through, and sell-through rates by capturing, testing, and analysing data.
Search, micro-tagging, and social integrations improved SEO search ranking.
Centralized platform for better content management
