Single platform to improve operational efficiency, increased user interaction and CTRs.

Challenges.

The customer wanted a strategic CMS redesign, consolidation, and replacement partner. Consolidating 10+ daily newspaper websites onto a single platform improved operational efficiency, reduced expenses, and increased user interaction, including CTRs and STRs.

Solution.

• Consolidating 10+ publications and their content into one platform.
• Improved search, micro-tagging, and social integration.
• Extensive onsite a/b and multi-variate testing to optimize client engagement and conversions.
• Assisted company optimization using powerful analytic and data visualization.

The impact.

• Modular CMS for adding services, goods, and features.
• The client increased consent conversions, click-through, and sell-through rates by capturing, testing, and analysing data.
• Search, micro-tagging, and social integrations improved SEO search ranking.
• Centralized platform for better content management
• Single platform reduced maintenance expenses.