Revamping website for a leading Middle Eastern airport, resulting in 15% higher engagement and 20% higher web traffic

Challenges.

A leading aviation hub in the Middle East sought to elevate passenger experience by revamping its current websites with a strategic overhaul. They faced the challenge of outdated websites that hindered user experience and failed to capitalize on the ever-evolving digital landscape. The existing websites lacked responsiveness, accessibility, and integration with critical systems and services, hindering passenger convenience and operational efficiency. 

Solution.

• Coforge offered a responsive website design with a mobile-first approach that would be accessible on all desktop and mobile devices by re-engineering 40+ Sitecore components. 
• Coforge used a user-centric approach to create designs based on different personas to enable a best-in-class experience with a new web portal and mobile site. 
• We also integrated the existing airport systems and third-party services to provide information on all airport services in one place. 
• Incorporated Web Analytics features into the websites to help track the volume of engagements 
• Coforge enabled multilingual support (English & Arabic) of existing 4 websites. 
• Coforge rebranded and reclassified websites to offer B2B and B2C-related aviation services. 

The Impact.

• Best-in-class passenger experience with seamless offline and online experiences. 
• Centralized content management and distribution with Sitecore. 
• Modernization of the Airport’s digital products and services. 
• Rebranding and redesigning the websites led to an increased engagement of 15%. 
• SEO optimization of the website led to an increase in web traffic by 20%. 

Call to Action 
To know more about our game-changing solution, connect with us at travel@coforge.com