A leading airline in the USA servicing over 10 million passengers annually, on its fleet of 65+ aircrafts, wanted to provide a richer and seamless digital experience for its customers by redefining their travel across the channels, devices and touchpoints. Their ambitious goals were to:
- Modernize the digital channels for enhanced user experience
- Rebuild the middleware to flawlessly integrate with the solutions offered by their new PSS
- Increase ancillary revenue based on analytics-driven customer insights, via third-party integrations
- Revamp practices and processes for a quicker Time to Market