Mobile Channel booking Sales up by 100% in 6 Months for a Leading Global Airline in Europe by redesigning their website
Overview.
The client is a European full-service large global airline spanning over 160 destinations. The client wanted to boost its digital presence by enhancing their website design, improving performance, growing sales and ancillary revenues, and enabling a consistent, omnichannel experience for passengers.
Relying on our full-stack website development, digital marketing expertise, and a 2-decade-long airline domain expertise spanning 50+ airlines worldwide, we revamped the following:
Sales and Service Enablement: Enabled the direct selling channels with a clean redesign that generated over $4 billion in annual revenues.
Omnichannel Enablement: Enabled selling across web and mobile channels for hyper-personalized and hyper-contextualized passenger experience.
Ancillary and Loyalty Enablement: Enabled ancillary revenues by supporting loyalty services and multiple web services for holidays, excess baggage, and seat assignment across web and mobile.
Real-time Interaction Management: Implemented real-time interaction management solutions across customer touchpoints on the web and mobile.
Implemented state-of-art microservices architecture for the front-end channel site to boost its scalability and stability.
Content & Campaign Management: Automated delivery of personalized emails and push notifications for travelers during pre-, mid-, and post-trip to improve upsell/ cross-sell results
The technology solution provided:
Full stack engineers worked on Angular, Responsive Web Design techniques, Java Microservices in the backed, Integration with web analytics, with deployment on AWS infrastructure.
DevSecOps toolchain based on Jenkins and Cloudformation and other libraries
Both coupled and headless CMS integration
The Impact.
Mobile travel booking revenues increased by 100% in just six months.
The launch of the mobile web project saw a surge in visits by 13% and a 30% rise in mobile bookings.
A 60% uptick in mobile check-ins led to a reduced load on desk check-in agents.
We supported over $800 million of ancillary revenues, unique ID identification of over 110 million customers, and personalization for over 55 million passengers.
