The client is a consortium of three major charities (AgeUK, Alzheimer’s society and The children’s society) based in the United Kingdom and is committed to helping, encouraging and inspiring the needy. They provide support, run funding programs and participate in research work to improve people's lives.
Age UK is a registered charity in the United Kingdom, formed on 25 February 2009, and launched on 1 April 2009, which combined the operations of the previously separate charities Age Concern England and Help the Aged to form the UK's largest charity for older people.
Alzheimer's Society is a United Kingdom care and research charity for people with dementia and their carers. It operates in England, Wales and Northern Ireland, while its sister charities Alzheimer Scotland and Alzheimer's Society of Ireland cover Scotland and the Republic of Ireland respectively
The Children's Society, formally the Church of England Children's Society, is a United Kingdom national children's charity allied to the Church of England.