The client is a leading B2B travel platform that provides software and services for managing travel, expenses, and meetings & events for companies of all sizes. They faced operational challenges expanding globally, where insufficient customer profiles hindered Self-Booking Tool (SBP –Smart Booking platform) utilization. Manual booking processes were labor-intensive and risked customer dissatisfaction. We deployed travel-experienced resources to map corporate profiles and migration of profiles from old tool to newly developed advanced client internal tools. This initiative increased SBP adoption, reduced manual bookings, and enhanced customer satisfaction through streamlined booking processes.