Provides a brief introduction to the client’s business, industry, and the specific challenges they encountered. Also, try to set the context for the case study’s objective in solving complex business challenges. A leading travel technology company needed to improve its business efficiency, and time to market leveraging new test automation technologies. They had developed products, which are implemented for their customers using changes in the UI for branding. Testing the implementation tool time, increasing the time to market and decreasing their customer confidence.