Elevating Human-centric Marketing Journeys for a Leading MedTech Company
Overview.
Salesforce Marketing Cloud has revolutionized healthcare marketing by centralizing data and campaign management. Leveraging automation and personalized email campaigns, it enhances patient and caregiver engagement. Multi-step journeys and automated reporting empower healthcare providers to make data-driven decisions, improving operational efficiency and boosting engagement and conversion rates. This technology-driven approach ensures long-term success and optimized communication strategies in the healthcare sector.
Monitoring and analyzing all marketing activities..
Personalized Email Campaigns: For patients, HCP, and caregivers.
Multiple awareness campaigns.
Automation of weekly and monthly data feeds.
Multi-Touch Programs:
Lack of programs for patients and caregivers.
Needed to provide information related to products.
Manual Campaign Reporting:
Cumbersome and prone to errors.
Solution.
We successfully implemented Salesforce Marketing Cloud to streamline patient communication for a healthcare provider. By leveraging the content builder and email architecture, we created targeted email campaigns for patients, healthcare professionals (HCPs), and caregivers. Our team automated all weekly and monthly data feeds using file drop automation in Marketing Cloud, eliminating manual processes, and saving valuable time.
Furthermore, we designed multi-step journeys specifically for patients and caregivers, fostering long-term engagement. To track campaign performance, we created automated weekly reports using the Marketing Cloud analytics builder. This data empowers the healthcare provider to make data-driven decisions and optimize their communication strategy.
The Impact.
70%
Reduction in manual reporting efforts
55%
Increase in CSAT
50%
Improvement in Click-through rates
We created personalized email content like appointment reminders, educational materials on specific health conditions, and post-procedure follow-up messages. The multi-step journeys included welcome series for new patients, medication adherence programs, and personalized wellness tips.
Improved patients and caregiver experience
Enhanced personalization helped in boosting engagement & conversion rates.
Developed multi-touch journeys & improved the brand awareness program.
