D2C Transformation Skyrockets Online Sales by 60%+ for Diversified UK Retailer
Overview.
The UX-driven Shopify implementation and inventory integration enabled Direct-To-Consumer (D2C) channel for a retailer providing diversified services led to a centralized inventory view and modern E-POS platform. This resulted in >60% increase in online originated sales and ~20% online sales contribution to total sales by value.
Monolithic Point-Of-Sale, inventory and operations management solution
Severe business impact during pandemic due to the non-availability of the online channel
Technical and operational challenges in adopting Direct-To-Consumer / online sales
Solution
Coforge enabled client to go Direct-To-Consumer with UX-driven Shopify implementation and inventory integration
The UX team collaborated with business owners for – User research, profiling, personas & journey maps, information architecture, visual exploration, screen designs & prototyping
Implemented centralized Inventory/Stock Management services with integration of core pawnbroking trading features (retail pledges, loans etc.)
-1.jpeg?length=1920&name=CS%20Item%202%20(21)-1.jpeg)
