Coforge's Data-Driven Strategy Unveils Revenue Gains for Leading UK Bank
Overview.
In the competitive UK banking sector, a leading bank faced challenges in efficiently pricing new financial products. The bank's pricing team struggled with analyzing complex market dynamics and competitor landscapes, resulting in slow decision-making processes that hindered speed-to-market and revenue potential. Coforge partnered with the bank to develop a cutting-edge pricing optimization framework, leveraging data science to transform their approach to product pricing.
