Coforge Delivers Catalog Management Expertise, Transforms Item Master for Global Retailer

Challenges

To enhance its operational efficiency and overall customer experience, our client, a multinational retailer that operates both brick and mortar and ecommerce operations, embarked on a journey to enrich item master attributes using a combination of data sources – vendor-provided, OCR-extracted and LLM-generated

While multiple sources provided sufficient data for item enrichment, the client faced errors and misclassification of products/items primarily due to a lack of business validation post-item enrichment.

Solution

• Coforge proposed a robust “Human in the loop” system to validate item master attributes based on predefined rules for enrichment, labelling, and publishing
• Enriched item attributes – review, validate, correct, and certify
• Business-level validation of these enriched items/products on end-consumer-facing websites
• Integration of enriched items with internal applications used for merchandise planning, allocation, item substitutions, pricing, and promotions
• Targeted validation of LLMs generated attributes for AI hallucinations to ensure that inaccurate data doesn’t slip down to end-consumer facing websites

The Impact

• Item master attributes of over 60 product categories
• ~55 attributes & product descriptions update / item
• Item enrichment of client’s own Stock Keeping Units (SKUs) and those of its marketplace partners
• >1M Items to be reviewed and audited
• >98% Accuracy on item classification