Coforge crafted a personalized user experience for UK based largest holiday planner website and increased leads by 49%

Challenges.

The client sought a strategic alliance to overhaul their outdated, brand-focused website, which suffered from poor user engagement and relied on obsolete technology. Their primary objective was to implement a robust web content management system capable of delivering personalized experiences, as the current lack of customization was negatively impacting customer retention rates.

Solution.

To address the multiple issues, the client partnered with Coforge to design a model that allowed users to harvest unique service values and increase the serviceability of their systems. 

• Development of an E-commerce portal using Sitecore for travel tour packages and surface         
• transport bookings and Trip curation based on social media scores​. 
• Persona-based Federated Content Personalization to present the right content for the right persona at the right time. 
• Powered customer retention and stickiness designed with a mobile-first approach, and modular content response across devices. 
• Personalization capabilities delivering improved UX through the experience of talking about travel plans - incorporating natural language search, contextual call to action facilitating reduced bounce rates, and personalized messaging across all platforms. 
• Experience enhancements through customer 360, data-driven personalization. 

The Impact.

From a website enhancement perspective, the below metrics demonstrate significant improvements in user experience and business outcomes: 

• Substantial improvement in the website's ability to convert visitors into potential customers and increased leads by 49%. 
• The revamped website is more compelling and interactive and increased customer engagement by 33%. 
• Improvement suggests that the site's content and design are more relevant and appealing to visitors and reduced bounce rate by 3.62%.