Transforming Banking with Mobile PODs for a Global Bank

Challenges.

The bank faced multiple challenges in enhancing its digital banking platform amidst a rapidly changing environment. The pandemic significantly increased digital engagement, requiring immediate and strategic investments in the mobile channel. The goal was to leverage transactional data to boost customer engagement and drive credit card spending while ensuring a consistent experience across different regions.

• The pandemic significantly increased digital engagement, requiring the bank to rapidly invest in its mobile channel to meet growing user demands.
• The bank needed to harness transactional data to enhance customer engagement and drive credit card spending.
• Ensuring a consistent and uniform user experience across 20+ countries.
• Integrating various features and maintaining high-quality standards amidst a distributed agile team.

Solution.

Coforge addressed the bank’s challenges by deploying a comprehensive solution that combined technical expertise with agile methodologies. This involved creating a robust, flexible mobile app platform capable of supporting the bank's strategic objectives and customer needs.

• Coforge deployed a cross-functional Mobile POD (BA, App Dev, API, QA) to build and enhance mobile app features.
• The app utilized a modular design with configurable features, allowing flexibility to turn features on/off as needed.
• Automated quality checks using tools like Sonar, Lint, and test coverage ensured robust and efficient deployments.
• Implemented features that provided a uniform and convenient experience for customers using different credit cards, simplifying transaction statements, billing cycles, and providing configurable notifications.
• Ensured seamless integration with backend systems and maintained consistent performance across diverse platforms.

The impact.

The implementation of Coforge's solutions resulted in significant positive outcomes for the bank. The enhancements not only boosted customer engagement but also optimized operational efficiencies and accelerated digital transformation.

• The new features led to a 30% surge in credit card spending, driven by an improved, convenient customer experience.
• Enhanced customer satisfaction through seamless and user-friendly app interactions.
• Enabled the bank to capitalize on rapid digital growth, driving higher engagement and transaction volumes.
• Improved scalability and flexibility of the mobile app to adapt to future needs and market changes.