Improved Customer Experience with a Redesigned Responsive Website Generating 3.5 Billion GBP Revenue for a Leading Flag Carrier of UK

Challenge.

Client faced challenges owing to a highly complex architecture with various systems from multiple vendors resulting in an average customer experience. There was also a need to redesign and enhance the existing website platform and enable improved time to market for new features. More reliable and efficient service was required to minimize platform outages, reduce repetitive incidents, enhance problem management, and upgrade an outdated technology stack.

Solution.

• Coforge designed and created a user-friendly and feature-rich responsive website based on a spring-based backend with REST & SOAP services, enabling seamless integration across various platforms.
• The new application and services with a robust support model and 24*7 coverage, were smoothly transitioned to a business-as-usual state. The resulting platform ensured 99.95% SLA compliance based on proactive incident management with effective business domain support.
• Currently, the teams are delivering nearly 1-2 releases per day with 2500+ automated test cases for increased efficiency and quality.

The Impact.

• High performance and stable platform with 99.95% SLA met.
• Increased look-to-book ratio with 50K bookings per day and reduced exit rate from the site.
• Faster code delivery to production.
• Compliance with security vulnerabilities.

Delivered and managed airline e-commerce operating with a 20 million user base, enabling 3.5 Billion GBP revenue and supporting 50K bookings per day, 5K Holiday bookings per day, 7K NDC bookings per day, and 100K online check-in per day.