Identify key opinion leader (KOL) in a leading Pharma organization in US
Overview.
Identify KOL who can:
- Identify research areas.
- Undertake research on drug on company’s behalf.
- Consult on clinical program design and provide advice on product profile.
- Identify easily and precisely who is going to be the KOL to focus upon in the field work
Challenges.
- Finding a single KOL with expertise in all the desired areas is difficult
- It's crucial to identify a KOL with a strong reputation for credible research and objective advice
- The KOL should have a strong influence on the target audience (doctors, researchers) and a well-established network within the relevant field.
- The company needs to find a balance between ROI and the cost of securing the KOL's expertise.
Solution.
- Understand the extend of work done by an expert in interest domain by automating the strength of connections in the domain.
- Use Graph representation and Analytics to find the expert having good reach in a particular domain
- GarphXI used Social and Author relationship network to come out with the list of KOL in respective areas that the company can then use
The Impact.
- Better identification of KOL in respective domains
- Better advice on regulatory / approval process and provide information on drug efficacy
- Evangelize at congresses and publish articles or papers.
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