Identify key opinion leader (KOL) in a leading Pharma organization in US

Challenges.

• Finding a single KOL with expertise in all the desired areas is difficult  
• It's crucial to identify a KOL with a strong reputation for credible research and objective advice 
• The KOL should have a strong influence on the target audience (doctors, researchers) and a well-established network within the relevant field.  
• The company needs to find a balance between ROI and the cost of securing the KOL's expertise. 

Solution.

• Understand the extend of work done by an expert in interest domain by automating the strength of connections in the domain.  
• Use Graph representation and Analytics to find the expert having good reach in a particular domain 
• GarphXI used Social and Author relationship network to come out with the list of KOL in respective areas that the company can then use

The Impact.

• Better identification of KOL in respective domains
• Better advice on regulatory / approval process and provide information on drug efficacy
• Evangelize at congresses and publish articles or papers.