The airline is renowned for its state-of-the-art fleet and award-winning economy-class catering. It offers exceptional travel experiences for modern flyers. With a widespread destination across the Middle East, Asia, Africa, and Europe, Airline developed a strategy to provide passengers with exceptional & seamless experiences across digital & traditional channels. An integral part of the strategy was to adopt the Branded Fares solution enabling better flexibility to its guests across all touchpoints in collaboration with Leading Travel Technology Player. It was a first in the Middle East region and was a complex project involving multiple domains and integration.