A Major European Airline's Transition to the COMARCH LOYALTY System
Overview.
A top-tier European airline, operating in the world's busiest international aviation market and dominating transatlantic routes, serves over 40 million passengers annually. The carrier sought Coforge's expertise to rapidly assess and verify a new loyalty system. Coforge efficiently facilitated the airline's transition to the Comarch loyalty platform, ensuring a smooth migration process.
The airline was operating with a custom-built loyalty management system. However, the company aimed to unify the loyalty programs of its various operating divisions under one cohesive platform. After careful consideration, Comarch's loyalty solution was selected for its industry-leading capabilities. The goal was to implement this single, standardized loyalty system across all of the group's operating companies.
Solution.
Our team thoroughly validated the Comarch Loyalty Management (CLM) core product, implementing enhancements to meet the diverse needs of the client's operating companies. Validation was conducted through script execution.
Key Achievements:
Verified CLM APIs and performed manual functional tests on CLM CC to ensure contact center requirements were met
Validated business rules in administration
Tested the CLM Business Intelligence and Reporting module
Confirmed various user profiles and configurations
Ensured integration of digital channels (AGL - Avios, Aer Lingus & Vueling)
Verified offline data transmission via batch processes for airline and non-airline partners
Comprehensive Platform Functionality:
Requirement analysis, including interface specifications and microservices testing
Extensive quality assurance covering implementation, data migration, integration, non-functional aspects (security, performance, vulnerability, load, and penetration), regression, microservices, and loyalty management
Supported dry-run implementation and user acceptance testing
Developed enrollment and login systems for members, agents, business admins, and partners
Created management systems for customers, partners (both airline and non-airline), points, orders, and overall program
Implemented reporting, billing, and reconciliation functionalities
The Impact.
Significant reduction in the cost of ownership and improved time to market
Quick resolution and delivery within stringent timelines
