The airline industry is experiencing a significant transformation driven by technology, shifting customer expectations, and market competition. Airlines are adopting digital initiatives to enhance customer experiences, streamline operations, and gain a competitive edge. Digital retail strategies, powered by NDC (New Distribution Capability) and OOM (Offer Order Management) standards, are crucial in this evolution.
NDC enables airlines to share rich product and pricing information with travel agents, allowing personalized and dynamic offerings. Coforge assists leading Travel tech companies and airlines in implementing digital retail strategies through its comprehensive framework. This includes developing strategies, implementing NDC standards, enhancing personalization, optimizing pricing and revenue, and streamlining operations. Our SI specialists and solution architects mitigate risks, implement solutions, and integrate systems cost-effectively, comprehensive testing (covering Business Processes, Regression, integration, non-functional and automation), data migration, and 24/7 hypercare support
Digital retail represents a fundamental shift in airline customer engagement and operations. By embracing these strategies, airlines can innovate, improve experiences, and shape the future of air travel, driving growth and competitiveness in an evolving industry.
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