Coforge leverages its deep knowledge of the loyalty domain expertise to help the hospitality industry drive guest acquisition, enhance revenues, and improve customer experience. The accelerated adoption of artificial intelligence and machine learning techniques not only as part of a company’s big data technology stack, but also by CRM and loyalty applications like Salesforce’s Service Cloud and Loyalty Management, will also have a significant impact on how brands design their loyalty programs.
It enables comprehensive hotel search capabilities, boosts sales and content management, and enhances brand loyalty. Coforge recognizes that effective loyalty programs must closely integrate with multiple customer journey touchpoints to monetize data based on customer insights, unlocking true customer loyalty value through better campaign management and increased ancillary sales.
We understand the diverse aspects of a well-integrated loyalty solution and focus on:
- Services include SI for new product implementation, business process alignment, Program Management, transformation/digital, and testing services.
- Loyalty Product Management and Points Pricing – Includes Marketing and Customer Online Services - Campaign Management, Promotions, Content management, Profile management & Ancillary services and Loyalty points Management and customer
