Pharma & Life Sciences organizations are leveraging ‘Digitial Experience’ as a tool to differentiate their offerings vis-a-vis peers. Key elements of providing holistic experience to patients & HCP includes - personalized, customer centric, emotional touch points across all channels, powered by digital tools, AI and data driven insights. Similarly for internal audiences, digital tools & AI can enable improvement of work productivity, efficiency & consistency across all departments, while empowering them to provide highest levels of customer experience.
Coforge is helping Pharma & Life Sciences organizations scale their digital experience in the following areas -
Patient & HCP engagement – Building personalized solutions for patients to proactively manage their care journey – Apps, Bots, website, adherence tools, digital tools. Customized solutions for HCP engagement like knowledge portals, self service representative, virtual contact centers, Patient 360, others.
CRM, Digital Marketing & Commercial Analytics - Driving omnichannel marketing initiatives to educate and promote products & services through personalized messaging, content generation (visual toolkits) and preferred channels. Commercial analytics to understand prescription behaviors, sales strategies, territory alignment, and field force effectiveness.
Enterprise Content Management - Enhancing customer experience & business processes by effectively developing, managing & organizing content (websites, marketing collaterals, regulatory submissions, clinical trials master files, research data) across the pharma value chain
Coforge has built strategic partnerships with leading vendors like Salesforce, Veeva, Adobe, NewGen, Documentum, Laserfiche, Cara to enable personalized digital interactions through these products.
