What is Website Architecture & How Does It Affect SEO?
When you hear search engine optimization (SEO), what words or phrases come to mind? Most of the time, people would say “keywords,” “rankings,” and “first page results” – which is the target. But, as much as these keywords are relevant to your brand, you need a well implemented digital marketing strategy for them to work, which means a structured website.
People go to your site because they’re looking for something, but if they don’t find the information they want, they will click out of your site and find another source. This is what happens when your SEO efforts and information architecture (IA) are not in sync. Ultimately, information architecture is all about how your website is designed. This includes the page structure, page types, content organization, and navigation.
What happens when the two don’t work together? Well, some of the things that may happen to your website include duplicate content showing up in the SERPs, negative user experience, decreased KPIs, and bad internal linking.
Structure vs Design
For one, a site structure is not the same as a website design, as it has an entirely different focus. Rather than thinking of its appearance, consider its organization and how each page seamlessly links to one another.
One of the most important things you need to look after is user experience. It’s simple. If you have a poorly built website, no one’s going to want to waste their time browsing through it, and this will hurt your SEO.
How? Bounce rates and time spent on the site are two of the signal factors to Google’s algorithm. Also, you have to be careful with duplicate content. Google considers this as spam, and it can cause traffic losses and a drop in rankings.
Another factor would be site crawl-ability, which is the search engine’s ability to sift through your website to figure out its content. For this to be possible, internal linking should be seamless, taking visitors from one page to another without any difficulty.
Are you looking for a reliable SEO service provider in New York? COFORGE Marketing understands that websites are essential to your online presence and audience reach. Our affordable services aim to improve your ranking, making sure that consumers see and interact with your brand. If that sounds good to you, give us a call, and our digital marketing specialists will get back to you.