Web Designs through Magnifiers: Why the Tiniest Details Matter
In 2009, Doug Bowman, who was then Google’s top designer, wrote in his blog, “I’ve grown tired of debating such minuscule design decisions.” He was referring to Google’s practice of using A/B testing to determine which design choices would generate great web design results or responses from audiences. Google applied this testing strategy to even the smallest details, such as border width and text colors.
It’s remarkable how Google goes to such lengths to determine if a 1-pixel change in frame size makes a difference. It may seem inconsequential, but Google thinks otherwise. If anything, their experience with design tells us how important it is to think about the details.
Details Influence Conversion… and Sales
The most notable example of how the smallest details matter in web design is Google’s experiment with hyperlink colors. Their standard color for clickable links is blue, but did you know they initially tested 41 different shades of blue before deciding on the current one? By testing and recording click-through-rates for each shade, they determined that a purple-ish shade invites more clicks than a greenish shade of blue.
For a seemingly minute change, the effort paid off superbly. According to Google, the insights they got from this experiment earned them an extra $200 million for that year alone.
Details Affect User Experience
Attention to detail is what drives the development of user experience. Google’s success in the example above is the result of them taking the time and using their resources to find out which creative choices will give users the best experience.
A single change in the design, like the font style, text color, background image, or border length can have polarizing effects. It can either throw off audiences or earn their approval. Of course, web designers have to aim for the latter.
This is why at Coforge Marketing, we don’t just create attractive websites that align with your branding requirements. Our NY web designers also make them as intuitive and responsive as possible. Our websites are easy to navigate on desktop and mobile, which means that your target audience — and potential customers — can access your products at any time.