Use CRM & Marketing Automation to Solve Your Business Woes

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Keep your business organized

Starting a business and keeping all aspects running smoothly can be a challenge. From developing a marketing strategy to producing final products, small businesses have a multitude of tasks each day. Unfortunately, these tasks can quickly fall apart due to time management or organization issues. There is hope, however! Add a pinch of CRM and marketing automation and you have a straight-forward solution to common business challenges.

In this article, we’ll offer solutions to get your business back on track with CRM and marketing automation.

1. A Disorganized Workflow

Without CRM automation tools in place, it’s likely that you face a chaotic and messy workflow. Why waste time with old business cards and file folders? Not only is it inefficient–it just doesn’t make sense in this day and age.

Coffee & breakfast shop with employees servicing their customers
CRM software will allow you to foster leads and devote time to your existing customers.

With a proper CRM system in place, you can sort and file all your customer’s interactions for quick viewing. Better organization can lead to higher conversions and ROI. In fact, a recent study has shown that businesses utilizing CRM and marketing automation solutions often see an increase in their revenue within 6-9 months. CRM is an excellent choice if you are looking to take your marketing and operations to the next level.

2. Wasting Time with Repetitive Tasks

Email templates can save you a lot of time when sending messages, but they can be a hassle after a while. It’s likely you won’t want to craft the same email hundreds of times.

CRM with email automation is a great tool for managing this common problem. With a great CRM automation system in place, you can create personalized messages to prospects at any stage of the sales journey. Customers and leads essentially “choose” which emails they want to receive through their behavior and reactions.

Using CRM with email automation is convenient and frees up a great deal of mundane work at the office. With no more tedious and repetitive emails to write, your team members can focus on the tasks that matter most.

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With automation in place, you’ll have extra time to brainstorm and take your business to the next level.

3. Not Enough Time

With employees stuck completing mundane tasks, there’s not a lot of time left for creativity or fostering relationships with leads.

That’s where CRM and marketing automation comes in. When you implement marketing automation solutions you can manage your company’s work processes more efficiently. When you employ CRM and marketing automation, you can:

  • focus on company development, which tends to be time-consuming and hard to automate.
  • work on your business, not in it – a CRM serves as a virtual assistant, allowing you to address issues and analyze data remotely.
  • develop new business units or generate new sources of revenue. CRM platforms can be programmed to manage multiple customer journeys and business units. This allows you to scale up your business while efficiently managing customer relationships and data.

Conclusion

Taking your business to the next level requires more than just hours at the office. CRM allows business owners to free themselves from the daily grind and develop new revenue streams. With the organization and peace of mind that CRM marketing automation provides, you’ll be able to create a business that’s built for the long haul.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.