Top 10 SEO Tools to Analyze Your Website like a Pro

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The Best SEO Tools for Higher Rankings

There is nothing like the frustration of creating an outstanding website that very few people see. Your services and skills are waiting to be utilized and no one seems to be interested. If you believe your voice isn’t being heard on the digital frontier, then you need search engine optimization (SEO). This doesn’t mean you have to hire an SEO agency to do the work for you– just use a few of their best tools. These will help you get higher rankings on search engines and, as a result, more eyes on your brand. Here are the top 10 SEO tools that will help you analyze your website just like a pro:

1. Google

It should go without saying: Google is the king of internet searches. So when you are looking for the best SEO analysis tool, start with Google. Google offers several SEO tools for small businesses, specifically:

  • (a) Google AdWords – AdWords supplies you with the right keywords to use based on search data.
  • (b) Google Webmaster Tools – Here you access website data reports and multiple resources for improving your search results.
  • (c) Google Analytics – Analytics tracks your keywords and their success in directing traffic to your site.
  • (d) Google Trends – Check out what is trending on Google Search and use this information to attract viewers to your page.

Cost: Free

2. Quick Sprout

Procuring SEO services is costly. However, with Quick Sprout, you can do it yourself. Just enter your website URL and Quick Sprout will access your Google Analytics data and prepare an in-depth analysis. You receive an SEO score as well as tips on how you can improve your rating.

Cost: Free

3. Check My Links

A gauge illustration of 3 websites being measured for SEO performance
How does your website compare? A free SEO audit will give you the insight your page may need.

The worst things you can have on a website are links that do not work. Check My Links is an extension of Google Chrome that searches your website for broken links. With a quick search, your links will be highlighted as either valid or invalid, allowing you to repair any problems promptly.

Cost: Free

4. Moz Pro

When you are looking for SEO services that cover everything from your website to social media accounts, you need Moz Pro. This marketing software uses a single platform to monitor all of your SEO, compares your website to competitors, and then supplies you with the information you need to make your website the very best. Moz Pro is your in-house SEO agency.

Cost: Free 30-Day Trial

5. HootSuite

Social media usage has an impact on your website’s SEO rating. So when you are looking at SEO tools, be sure to take a look at social media managers such as HootSuite. HootSuite tracks all social media mentions of your brand. This information is then used to find trending keywords and helps you drive traffic to your sites.

Cost: Free 30-Day Trial

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These tools put the power of an SEO agency in the palm of your hand.

6. SEO Site Checkup

SEO Site Checkup offers a variety of free services including social media check, meta tags analyzer, and Google Search results preview. But if you are looking for an elaborate SEO audit and report, take advantage of their paid monthly services, which include a complete website analysis, website monitoring, detection of broken links and more.

Cost: Paid Monthly Services start at $19.95/mo

7. HubSpot’s Website Grader

Curious how your website compares to others? Use Hubspot’s Website Grader to get a personalized audit. All you do is enter your website URL and email address. After a quick review of your site, you will receive a score between 0-100 and a detailed SEO report showing you how you compare.

Cost: Free

8. Found SEO Audit Tool

If you are looking for easy-to-use optimization tools, look no further: Found SEO Audit Tool is the exact program you need. All you do is enter a URL and an audit report of your website is generated for your review. You will find details regarding content issues, link analysis, and technical problems. A PDF report is also available making it easy to share the data with your team.

Cost: Free

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Effective search engine optimization will get your websites the traffic they deserve.

9. WooRank

With WooRank you can track and fix your website’s weaknesses, compare your site to competitors, and get marketing tips on how to optimize your sites. But if that isn’t impressive enough, you can also download reports with your business logo and quickly share results with coworkers.

Cost: Free 14-Day Trial

10. Screaming Frog SEO Spider

Screaming Frog SEO Spider is designed to evaluate the SEO on your website. Basic services include finding broken links, analyzing page titles and metadata, and review of meta robots and directives. Additional services are available including help with your marketing campaigns.

Cost: Free

11. SEMRush (bonus)

SEMRush in our humble opinion is the ultimate tool in our SEO arsenal.  It provides intelligence on what your competitors are doing online and how to beat them in organic search. It’s an all-in-one SEO Toolkit for serious SEO professionals.

Cost: $99/m – Free 14-day trial


There is no exact formula to SEO, but, by using these top 10 SEO tools (ok I mean 11), you will increase your website’s ranking and draw more attention and traffic to your site.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.

Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.