So how do you Speak to Millennials?
Creative, tech-savvy millennials are transforming the companies they work for and the marketplace. If your business hasn’t considered marketing to millennials, it may be time to start. This age group represents a large portion of the market, offering almost $20 billion in buying power.
So, what’s your millennial audience looking for when choosing a brand to do business with? Even industry leaders aren’t sure – in fact, multiple big-name brands have spent millions on consultants trying to understand the millennial brain. “What does a millennial care about?” and “How do we capture a millennial’s attention?” were some of the questions businesses asked.
Fortunately, there’s no need to hire your own team of experts to decode the Millennial mind. In this article, we’ll reveal how to target millennials and tap into this ever-growing demographic.
1. Offer Rewards
Harnessing the power of social media is key when it comes to marketing in the age of millennials. A millennial wants to be seen on social media, and he or she is far more likely to engage with a company if a reward is offered. Offering fun and creative ways to use your company’s product can be a good way to capture a millennial’s attention. If you receive feedback, be sure to share the ideas on your social media accounts. Tagging the person who provided the feedback is a good way to add a personalized touch, which brings us to our next tip …
2. Create Personal Connections
Despite the constant presence of social media, text messaging, and instant messaging apps, millennial consumers aren’t as connected to others as they’d like to believe. However, feeling connected to brands is important to this age group – they’re the ones who created the world of influencer marketing. When establishing your millennial marketing plan, work toward building a trusting relationship with your audience. Connect with potential customers on social media, answering their questions and commenting on posts.
3. Keep It Real
When it comes to content creation in the age of millennials, telling real-life stories is key. These consumers enjoy seeing actual stories of how your brand began or why your company focuses on a specific mission. Real stories help your audience relate to your brand on a personal level. Video can be an excellent and cost-effective tool when it comes to storytelling.
4. Respond Quickly
There’s no doubt about it – millennial consumers are busy, and they likely won’t tolerate waiting multiple days for a company response. When you take too long to answer questions, the potential customer may feel that you’ll be difficult to work with down the line.
5. Create Mobile-Friendly Content
This may seem like an obvious tip, but many brands still haven’t optimized their websites for mobile use. On-the-go millennials want to be able to find information on their smartphones quickly, and this isn’t possible if your site isn’t mobile-ready.
6. Craft an Inspiring Message
Millennial consumers are drawn toward brands that make them feel good or inspire them beyond simply making a purchase. Brands that give consumers the sense of contributing to a positive cause tend to do well with this age group. Sharing information about charity work or other efforts that your company supports may resonate with this group.
7. Offer Support
When engaging in millennial marketing, it’s not about breaking down any emotional barriers; it’s about giving your target market multiple options for connecting with your brand. Being available to help customers through social media or your website is invaluable when it comes to appealing to millennial consumers.
8. Be Truthful
Last – but certainly not least — always be honest when communicating with millennial customers. If your product or service may not work for their needs, let them know. Millennial shoppers greatly appreciate brands that are forthcoming, and they may share their great experience with friends and family.
With these simple tips on how to target millennials, you’ll be able to tap into this rapidly expanding consumer base. As always, using high-quality content and fostering positive relationships with consumers will help you take your brand to the next level.