Stats That Will Shape Your SEO Tactics this Year

Business team reviewing printouts of their team's SEO tactics and execution strategy

Last year was a crucial year for marketing and search engine optimization (SEO). From the modifications in Google’s SEO algorithm to the advancements in voice search and the developments in keyword strategy– the year did not lack for innovation.

However, 2018 is in motion, and we must look to the opportunities ahead. But first, we want to look back and share the stats throughout 2017 to emphasize the future of search engine optimization and what it means for you.

Priority & Struggle in SEO

SEO concept image of a businessman with his right hand extended holding an illustrated SEO cloud
SEO is the process of getting traffic from the free, organic, editorial or natural search results on search engines.

The 2016 State of Inbound Report by Hubspot reported around 66 percent of marketers admitted that they prioritized “growing SEO and organic presence” for inbound marketing projects. However, even though most of them knew about the value of SEO for their company, they still struggled. Around 65 percent of them revealed that they had a challenge when it came to generating traffic and leads.

Mobile Pop-Up Challenges

The Global Web Index conducted a survey to identify which device service providers considered important. About 41 percent of the respondents said they preferred mobile devices over tablets, desktop PCs, and laptops.

However, Google announced that they would update their mobile-friendly search algorithm next year, which will mainly affect websites that show “intrusive interstitials” or pop-up boxes. They explain that users may not find smartphones as useful as it could be because of the pop-ups and are developing ways to overcome the issue.

Website Loading Speeds

Web Pages seen on various digital devices
A delay of only one-second will lead to a seven percent decline in conversions.

When it comes to using mobile phones, speed is a priority. Google knows that slow load times upset the experience of the user. This is why a delay of only one-second will lead to a seven percent decline in conversions. With the use of accelerated mobile pages (AMP), Google can increase the value of speed. They say that AMP can improve the speeds of page loads from 15 to 85 percent.

As you draft your SEO strategy for 2018, keep the above stats in mind. The advancements in SEO during the past year will serve as a guideline to survive the coming year.

Get in touch with us at coforge.com if you want to prepare for what’s to come.

Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.