2018 Is Your Year in SEO: Make It Happen
Can’t believe it but 2018 has begun, and already, the changes are coming. So, what are the new opportunities in SEO? Well, the fusion of content and search marketing disciplines are more evident than ever; 89% of B2B marketers and 86% of B2C marketers agree that content marketing is essential in their SEO strategies.
An increasing number of marketers, businesses, and even SEO firms in NYC also plan on writing more content this 2018. Content, however, is only valuable if people find it and encourages them to respond to CTAs.
2018: The Year of the Search
Studies show that organic search is responsible for 51% of all traffic to websites; only 10% comes from paid search. This means that a total of 60% of site traffic comes from search engine results pages (SERPs) alone.
Organic search is an important player in the game of website traffic, but it’s not the only one. Recently, Google took the initiative to promote ads on display pages.
2017 was a bad start for ads; with the search engine giant eliminating displays that appeared on the SERPs, pushing for ads seemed like wasted efforts. 2018, however, allowed up to four ads to appear on top of the page.
Businesses who wish to succeed in 2018 should improve their paid and organic search marketing disciplines.
The Modern Customer Journey in 2018
In 2018, the customer’s journey will become more fragmented. Marketers determined a linear path, which plotted out how consumers made their purchases. The prevalence of digital technology, however, shattered the journey due to micro-moments – high-intent moments from Google.
Micro-moments appear in different orders during a customer’s purchasing journey. The SERPs accommodate multiple changes to better reflect these moments. By gaining a better understanding of queries, Google fits these micro-moments to the perfect type of content needed by the user.
Businesses who wish to optimize their modern buyer’s journey should know more about the user intent behind a query and optimize different types of content.
No one can tell the exact future of SEO this 2018; instead of waiting for the bigger picture, however, it pays to be prepared. Welcoming success in search means meeting the customer’s expectations. By promoting good search results and content, you’ll see professional success this year.