Coforge | Case Studies | Success Stories

CRM Transformation using Salesforce to Empower over 8000 Independent Financial Advisors for a Global Bank

Written by Admin | May 10, 2024 7:00:24 AM

Business Challenge

Our client contended with an outdated, slow, and unresponsive legacy platform that was hindering business growth. Their diverse CRM systems resulted in data fragmentation and inconsistent customer experiences. This lack of a unified system led to visibility issues, inefficient processes, and inability to meet current business requirements.

Coforge Solution

Coforge reengineered the legacy infrastructure into a modern CRM platform using Salesforce, empowering over 8000 independent advisors. The solution provided a unified platform, streamlining operations, and enhancing client relationships.

Key features included

  • Customer 360 View: A comprehensive view of the customer integrating data from various sources.
  • Customer Onboarding: Digitised onboarding forms for ease of use
  • Digital Account Opening: An enhanced UI for seamless account opening
  • DevOps: Streamlined release management process throughCI/CD framework.
  • Regulatory Compliance: Custom encryption for data security.
  • Integrations:Salesforce integration with legacy systems for improved data quality.

Moreover, our collaborative approach involved requirements gathering, solution design, Salesforce Classic to Lightning upgrade, training, change management, data migration, and ongoing support.

Results

  • Enhanced customer satisfaction with self-service features.
  • Improved collaboration between Voya and advisors.
  • Reduced application completion time from 1 hour to 10 minutes.
  • Empowerment of 8000+ advisors through improved collaboration tools.
  • 40% cost savings via automation.
  • 30% reduction in onboarding time.

Key Highlights

The successful transformation of the legacy system into a Salesforce-powered CRM platform significantly improved operational efficiency, customer satisfaction, and collaboration. The streamlined operations, coupled with robust data security and integrations, empowered thousands of advisors and yielded substantial cost savings.