Besides building in-house capabilities, Life Sciences organizations are also leveraging external support in big data and analytics to generate key insights and intelligence to understand their target audience (clinicians and patients) better for marketing and commercials efforts. Our client, in partnership with Coforge, is serving large healthcare and pharmaceutical firms with maintaining patient related datasets and delivering advanced analytics to help them meet their objectives.
Our client serves global healthcare and life sciences organizations with deep expertise in analytics-driven, digitized healthcare marketing and communications. Our client serves 24 of the top 25 pharma enterprises and other healthcare entities in PR & Communications, Marketing & Advertising, Branding, Scientific strategy, Medical Affairs, Commercial Marketing & Sales, Data Science and Analytics services.
Our client was assisting pharma majors in their big data and analytics efforts and was in search of a partner with immense expertise in life sciences specific data science, who they could collaborate with in this journey. Our client manages more than 60TB of healthcare data in its proprietary data warehouse, sourced from claims, EHR, clinical trials systems, social media, medical publications, and processes this data to draw business insights for Pharma Clients. This data is maintained in compliance with HIPAA guidelines with data anonymization in place. .
Coforge, with our strong capabilities in data science and deep understanding of the Life Sciences industry, was able to add value to our client in various areas of their data and analytics operations, such as