3 PPC Trends for a Better Marketing Strategy
3 Trends & Strategies to Win at PPC
When was the last time you took a good, hard look at your PPC campaign? As with everything online, pay-per-click advertising is constantly evolving. Its mission is to give both customers and businesses new opportunities for better search and marketing experiences. Learn the Top 3 PPC trends and strategies to win the Pay Per Click game in 2018 and beyond.
Tip: PPC introduced Customer Match, a feature that would allow AdWords marketers to target customers using their emails.
The growth of mobile device usage within the last two years has also driven growth in PPC, so it makes perfect sense to focus on mobile. There are two ways to optimize your campaigns for mobile searches:
- Set up “click-to-call” on all ads. This lets your mobile searchers click the number and instantly connect with you over the phone.
- Optimize your PPC landing pages for smartphones and tablets, with excellent responsiveness and fast loading time.
The attention span of internet users is getting shorter by the day. It’s easier than ever to lose your customers to the competition, so snubbing mobile PPC trends will leave you in the dust.
Audience Targeting & Remarketing
In 2015, PPC introduced Customer Match, a new feature that would allow AdWords marketers to target customers using their emails. You can integrate Customer Match with remarketing and make sure the customers on your list can see the ads wherever they’re online. Combine it with mobile advertising, and you can remarket to searches according to the device being used to search.
Tip: PPC is getting bigger to give both customers and businesses new opportunities for better search and marketing experiences.
For instance, a user who clicks on your ad on a desktop would later find a remarketing ad on their Android smartphone. Then, the Android ad would encourage the user to take a certain action on mobile, like downloading an app.
Targeted Keyword-Based Ads
Pinterest released a new feature allowing brands to post and schedule promoted pins in bulk. The good news for advertisers is that it lets them reach customers based on keywords, a missing feature in Facebook ads. This addition can help marketers create better-quality, well-targeted, and more relevant ads, also allowing customers to make better-informed buying decisions.