Performing A Competitive SEO Analysis

A Competitive SEO Analysis concept image with 2 people pulling a white canvas

Here at COFORGE Marketing, we believe in crafting custom strategies for long-term SEO success. But there will still be times when your competitors may hold the key to your success. And don’t think that you’ll need to resort to copying a competitor’s strategies — there’s a huge difference between copying and drawing inspiration. There are definite qualities that businesses with successful SEO practices have. Your main task is to analyze three things via a Competitive SEO Analysis that will Help You Outrank Your Competitors: keywords, content quality, and links.

How to Research Your SEO Competitors & Beat Them

Strategies for Long-term SEO Success

Your competitor’s keywords should be your first order of business. It’s easy to analyze keyword data with tools like SEMrush, SpyFu, and the likes. All you have to do is enter your competitor’s URLs, look for the ‘positions’ tab, and see which keywords the competitor site ranks for. These are the same keywords you should draw inspiration from. Ask yourself the following questions. How do they use geotags? How can you use the same keywords without blatantly copying them?

SEO Content Writer pressing keys on a vintage typewriterNext up is content quality. In SEO, content will always be king, no matter the circumstances. Visit your competitors’ websites and take note of how both their off-page and on-page content is written. Are they keyword-stuffed, or not? Do they provide the information that a typical customer would look for on their site? Great content is what search engines prioritize these days over keyword density, so take note of that.

Be sure you’re using Yoast SEO to analyze your keyword density as this is a critical factor in the post, Google Panda Era.

Lastly, analyze their links. Alongside great content, good links form the framework of good SEO. Take note of how your competitors use these links to improve your own. For instance, maybe a competitor links back to sites which may be more helpful for users. Also, don’t forget to examine the links’ numbers and origin, their anchor texts, trust flow, and citation flow. If your competitors know how to build links properly, you also need some of that practical knowledge.

Next Steps to Improve Your SEO Results

Perform your complimentary SEO Analysis today and get an instant report card of your site’s health, speed & SEO.

Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.