SEO Beginner Tips to Create the Best Organic Search Foundation

Tablet in portrait view showing Google's default search page

Search engine optimization, or SEO, refers to how search engines decide what links are displayed first to users. Several factors, such as a significant increase in mobile platforms, have made creating SEO-friendly websites a necessity, especially when it comes to organic search.

Factors impacting your site’s page rankings include the quality of landing pages, backlinks, and the content itself. While most marketers understand that appearing at the top of the results page can help increase organic traffic, they may not realize that it is the search engine itself that dictates what pages the user sees and how frequently they appear. In fact, Google controls 7 out of every 10 internet searches, making it the gateway that most people use to find information. Google also serves as a gatekeeper, organizing and ranking the search links to every website.

When a query is typed into a search engine, two types of results appear: organic and non-organic. In this article, we’ll focus on the five ranking factors that Google uses for organic search. If you are searching for an organic search example, simply look at the listing that appears after the paid (non-organic) results. The first step is reviewing the features of Google’s gatekeeping process. Then your business can better tailor its SEO measures to appeal to the search engines.

1. Offer Useful & Accurate Content

It’s widely stated that helpful, engaging content leads to higher search engine rankings. As mentioned before, it’s the search engine itself that determines what content appears most often during an organic search. When creating content, small strategic changes will make your site stand out from the rest. Content should be reputable and accurate – but most of all, it should answer the user’s questions.

Digital marketer's hands working on his laptop trying to implement the organic search tips he learned at a recent webinar
Utilizing relevant backlinks on popular websites is an effective way to boost organic traffic.

2. Create Appropriate & Attractive Anchor Text

Anchor text” refers to the blue underlined words that lead the user to another site when they click on them. When adding anchor text, the web designer simply chooses a section of text and associates it with a link. Unfortunately, the simple blue text can sometimes lack aesthetic appeal. Customizing your anchor text to make it relevant and unique is a great way to encourage further clicks.

3. Utilize Backlinks

A backlink refers to a website that links back to your site or any other site. Like every SEO feature on your website, there are effective and not-so-effective ways to use backlinks. The key to a high-quality backlink is to make them useful to your site’s visitors. Analyze your site’s link relevancy by using online tools, and focus on popular websites and authority sites to boost rankings and organic traffic.

4. Develop a User-Friendly Website

When designing your website, keep in mind that clean, minimalistic layouts are often more user-friendly – and they tend to do better in search engine rankings. The user should be able to understand the point of your website within a few seconds. Arrange buttons and widgets around a cohesive theme that is visually appealing. It’s not surprising that Google’s clean interface played a role in the search engine’s success during its early stages. Today, the search engine favors sites that simply get to the point.

A hand holding an older iPhone showing the app screen
Make sure your website is user-friendly on any device–especially mobile!

5. Consider Using RankBrain’s Algorithms

Google’s algorithm RankBrain has been making an impact in the world of search traffic and rankings. Much like a robot performing tasks that a human would typically handle, Google has created a type of artificial learning called “machine learning” with RankBrain. The algorithm constantly updates its own software, allowing it to continually improve its website ranking. But the real power lies in RankBrain’s ability to understand “human meaning,” using the words and phrases a person uses to produce more accurate results.

Final Thoughts

With machine learning guiding SEO and the increasing popularity of mobile technology, there’s no better time to follow some new organic SEO tips. By continuing to analyze current SEO trends across multiple platforms, you’ll be able to refine your organic search strategy and take your place on the coveted first page of results.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.