The One Anchor Text Link in SEO That Rules Them All
When it comes to search engine optimization (SEO), everyone’s a rookie – even the experts. Despite years of experience, SEO experts often find themselves learning then unlearning tactics and strategies, in the face of the digital field’s ever-changing nature. One trend could be alive and kicking, today, and dead the next. Miss out on even a single stage of evolution, and you miss out on a lot.
As a result, both SEOs and businesses are always in a frenzy. By working together, they hope to achieve THE goal: to get to the top spot on Google and to stay there, despite the flux.
Experts and other SEO marketing agencies still try to uncover the secret behind the prize. A number do extensive backlink research while others study search terms. These efforts point to one truth about SEO, amidst the volley of changes: anchor texts matter.
The List of Anchor Text Link Categories
During the early days of SEO, only one anchor text category mattered – keywords. Anchor texts and keywords had to be one and the same; otherwise, all efforts were pointless. That was back in 2009. Today, link profiles thrive on diversity.
Adam White, a contributor from Search Engine Journal, provides categories for anchor texts, which include the following:
- Keywords. Phrases businesses and experts try to rank on given pages.
- Keyword plus. Contains the keyword and additional text.
- Partial keyword. A partial match of the full key phrase.
- Brand. The name of the business.
- Brand plus keyword. The brand name and a keyword.
- WebsiteName.com. The brand’s domain in URL form.
- Full URL. Just the URL the link points to.
- Naked URLs. The full URL minus the https://.
- Natural. No reference to the keyword.
- Blog Post/Page Title. Refers to the meta-title of a blog post or page.
Out of these, one rules them all.
The Best Anchor Text
The single most important out of the twelve is the Page Title/Blog Post Title.
Websites referencing to other blog posts by titles are common occurrences in SEO. Since this is a natural way to encourage other sites to link back to your posts, businesses get more links with the same anchor text. As a result, it fits the search engine’s expectation of natural backlink profiles.
Also, page title anchor texts show up 25% of the time in top profiles. When more sites link back to your page title, expect a boost in phrases.
There’s more to this link building puzzle than meets the eye. But by prioritizing this anchor text, your SEO efforts will run for miles and miles.
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