Off-page Marketing: Which Techniques Actually Work?

Rendering of a chalkboard that reads, Off-page Optimization

Many digital marketers declared off-page marketing dead. Still, some offer it as a service, assuring clients that it remains to be a viable method for directing traffic to their website. Which optimization techniques actually work?

Guest Post

Guest posting garnered opposing opinions among marketers. Some think it does very little to increase traffic generation and conversion, while others maintain that it’s ideal for generating interest and sustaining it.

The effectiveness of guest posting remains debatable among businesses and marketers. However, many still consider it an evergreen marketing technique. And, it may very well be, as it already puts your content out there, increasing visibility.

Commenting On Forums

It pays to engage with people who have a similar niche. They’re highly likely to have an audience that has an interest in what you offer. Make it a point to participate in industry discussions then you can share your insights and learn from people working in the same field.

Forums are a great avenue for discussions and feedback, and joining them is an opportunity to establish your online presence. This lets you be visible to your peers and potential followers, so there is a lot to gain.

Media Sharing

People using their digital devices for social sharing
Some of these off-page marketing techniques could give you the upper hand on your competition

Marketers have the challenging task of capturing their audience’s attention within a few seconds and sustaining it long enough for them to want to know more about the brand. Incorporating photos and other media, such as videos and audio, into your content can help you ensure quality engagement. Sharing media on other sites will let you reach more viewers, and, eventually, more customers.

Off-page marketing is all about getting your content out there, beyond the confines of your own website. No digital marketing strategy is complete without a smart and carefully planned strategy of stepping out of your own domain, and it takes a competent marketing team to deliver a method that works.

COFORGE Marketing is a marketing agency in New York, committed to helping businesses maximize online platforms and strategies. With years of experience in the industry, we are ready to empower companies to form strong relationships with their clients, both online and offline. Call us today and tell us how we can help you.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.