Why You Should Integrate New Tech Into Your Digital Marketing Strategy

Chief marketing analyst busy reviewing their top clients' digital marketing strategy

You’ve poured yourself into your digital marketing strategy and messaging. You’ve built a brand, crafted campaigns and launched a beautiful website. While all of those things are important, it’s just as important to pay attention to the technology you’re using to make sure it is serving your digital marketing tactics well. For digital marketing technology to be truly valuable, it needs to accomplish a few key things for you.

A Digital Marketing Introduction

1) It Has to Make Your Employees Happy

Sales manager sitting down outside using his mobile phone to engage new prospects
New technology saves money, is safer, and makes your company more streamlined.

Happy employees tend to be productive employees. Give your team what they need to do their jobs effectively and efficiently, and you’ll be rewarded with higher morale and increased productivity. Whether it’s your CRM, your email platform, or simply the tools you use to create powerhouse presentations, equip your team with the best digital strategy technologies for the job.

2) It Has to Be Efficient

We’ve come a long way since the age of the first computer. While it served its purpose as a groundbreaking technology, no one in his or her right mind would choose that antiquated behemoth over the technology available today. It’s the same for digital marketing solutions. Just because your current tool is “good enough,” doesn’t mean that it is doing your business justice. Technology improves year after year and with those improvements comes efficiency. Take the time to evaluate new versions of your current platform, as well as competitive versions. The increased efficiency of advanced technology will be well worth your time.

3) It Protects Your Data

Cyber attackers love to come after small businesses, but you don’t have to be a target. Staying up-to-date with the latest technology can protect you from hackers and keep your (and your customers’) data safe. The newer the technology, the more secure it is, and the less likely you are to be breached. As data security and compliance regulations change, technology follows suit. In conjunction with your regular password and IT protocols, your security will be virtually airtight against hackers.

4) It Saves Money

By centralizing your platforms to a single, updated vendor or platform that accomplishes the same thing, you’ll save money on licensing, administration, training and upgrade charges. Make you sure you are also checking to see if you are paying for two tools that do the same thing since redundancy is expensive. In some cases, you can also purchase used technology to save money (for instance, mobile phones, laptops, etc.).

5) It Makes You Look Better

CEO sitting at his desk writing an email about the positive impact the new website design has had on the company's brand image
Your image really goes a long way. If your website uses an out-of-date design, it’ll reflect on your brand.

Perception is the reality when it comes to marketing. If your website looks like it was built the same year the internet became a thing, you won’t impress prospects. It’s also important to select technology that allows you to present a “unified front” on every platform—including mobile. Your brand should be recognizable whether your audience is using a laptop, mobile phone or tablet. When it comes to technology, you don’t have to break the bank to find a quality solution. However, you do have to invest the time and research.

Final Thoughts

As you continue to build your digital marketing strategy, don’t forget to evaluate the tools you’re using today, and what you might need in the future. Don’t get caught in a never-ending contract with a vendor that isn’t aligned with your future plans. Leave room for progress. By identifying technology gaps and filling them with the right solutions, you’ll stay relevant, efficient and appealing to your audience.

How to Ensure Your Digital Marketing Strategy is Driven By Results

Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.