Neuro Design: The Visual Facet of SEO
Neuro Design is a relatively new term in marketing, graphic design, and, of course, web design. Its applications, however, have been around longer than many people realize. In fact, our CT web design team here at COFORGE Marketing has been practicing neuro design even before the term started to gain popularity.
If this is the first time you’ve encountered the term, here is a closer look at what it means.
Anticipating the Good and the Bad: Using Science to Predict User Experience
Neurodesign uses neuroscience and psychology principles to create compelling designs. It aims to influence audiences by predicting their emotional response to site elements like colors, typography, and layout organization. It answers questions such as:
- Will audiences be repelled or attracted to this color?
- Which shade of blue will get more link clickthroughs?
- Does this photo inspire trust?
- Where is the optimal spot for this conversion link?
Graphic designers, especially those who work with marketers in creating packaging designs, must already be familiar with this process. The goal is to create visuals that will communicate a company’s brand and image and to “nudge” audiences to perform specific actions or conversions (e.g., fill out a form, click on a link, or purchase a product).
Neuro Design Application in Web Design: A Reflection of SEO Core Goals
Search engine optimization efforts boil down to making websites rank. From there, websites may achieve other goals like increase traffic, acquire leads, establish brand visibility and authority, and generate sales.
Web designing has the same goals. It may be limited to on-page real estate (whereas SEO extends to off-page efforts), but it also aims to increase the average time spent on-page, increase repeat visits, reduce bounce rates, and establish branding, among other things. All these ultimately contribute to website ranking.
All these segments will need to operate together like a finely tuned machine. In other words what good is having the website traffic if your brand message or unique selling proposition is weak? Additionally, what good is having the traffic if your website has a weak conversion system? Conversely, what good is it having the most beautiful website if you have no traffic? You need to work with an agency that understands how to devise a full digital marketing strategy to pull in all the pieces.
At COFORGE Marketing, we make website designs work, not just independently, but also alongside SEO campaigns. You can trust that our web designers will advise you on how to align your company’s marketing goals with the tenets of web design and SEO.