How Mobile Domination Will Change Your Business

Man leaning over a desk, working on his mobile phone

It’s true that your business gains an edge with mobile optimization. Recent data, however, indicate that mobile is no longer just “an edge.” It’s a necessity to your business.

A Mobile Driven World

Hootsuite’s global digital report reveals that there are 4.91 billion unique mobile users in the world and that mobile browsing currently takes up half of the world’s Web traffic. In fact, new data from comScore shares that mobile has overtaken desktop as a touch point.

This is not to say that you should abandon all strategies relevant to desktop users. Desktop still has a place in Web marketing, except that mobile use has become so influential that it’s looking like your future SEO need to cater to hands-free usage.

Woman holding her smartphone while browsing a mobile optimized travel website

Optimizing for Mobile

Mobile optimization is a substantial way to obtain top ranking. This entails knowing new SEO rules, to maximize results. As an SEO company in New York working with the biggest brands, we need to keep up with the latest search engine changes and policies.

We know that it’s no longer enough to just have a responsive website. With Google’s mobile algorithm update, your website also needs to eliminate intrusive pop-ups, or “interstitials” because they will not help you rank. The search engine is steadily refining user experience, and some mobile pop-ups do get annoying.

Google clarifies that you don’t have to take out all pop-ups. Just remove the ones that interfere with your user’s experience.

Voice Search & Your Keywords

Mobile growth also brings with it a critical change in search. An increasing number of people use voice search instead of type search. Voice search is convenient because it allows people to multitask, for example, search for a recipe while preparing the kitchen.

Developers are making big improvements to artificial technology, creating better digital assistants that almost let you have virtual conversations with your device. And these “conversations” reveal that your keywords need to contain natural language. You should also consider long-tail keywords.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is the Founder & CEO of COFORGE | A Growth Agency | HubSpot Silver Partner | Helping SMBs Grow Better using Inbound & HubSpot. Eric is also a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is the Founder & CEO of COFORGE | A Growth Agency | HubSpot Silver Partner | Helping SMBs Grow Better using Inbound & HubSpot. Eric is also a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.