LinkedIn Tips: How to Post Quality Content (And Gain Followers Too!)

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We’ve all seen an article on LinkedIn that shows up repeatedly in our newsfeed—shared by LinkedIn users all over the world–and thought, “I have great ideas and great content. Why can’t I get my article to go viral?” With some perseverance and a few easy LinkedIn tips, you can be the next viral author.

1) Pick a Focus & Perfect It

Rather than trying to be a “Jack of all Trades,” find one area of expertise in which you excel and stick with it. Write about what you know, and position yourself as the expert on that topic. Read what others have written in your chosen field. Attend trade shows and industry events to stay ahead of current trends. Make it your goal to absorb as much information about your subject as possible and then transform that information into valuable content.

2) Stir the Pot

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Hit the books and become an expert in your field.

Don’t be afraid to be a little controversial when you write. As long as you are preserving the truth, it’s okay to think outside of the box and position information in a new way that makes people think differently. You’ll gain more readers and shares if you aren’t spouting the same old routine.

3) Make Connections

Find out who else is in your field, writing well and being shared on LinkedIn. Send that person a quick note to introduce yourself, and talk a bit about your situation. You may start a valuable business relationship and find a colleague with which you can share information and ideas.

4) Be a Thought Leader

Find out which burning questions others in your field may have. What are the biggest obstacles they are facing? Now, think of solutions. Find answers before your readers even know the question. Position yourself as an expert consultant, willing to give information away to your readers at no charge. Soon, you’ll be viewed as someone with all the answers, and your content will naturally build value and the potential to go viral.

5) Stay Active

The worst mistake you can make once you start to build readership on LinkedIn is to disappear. You must post good content regularly so that your readers begin to expect to hear from you. In the digital world, “out of sight, out of mind” is a certainty. In most cases, it’s fine to publish during working hours—especially if your content is relevant to your “day job.” It’s common for business professionals to use LinkedIn throughout their workday as a prospecting and relationship management tool. Make sure your content is there when they log on. In addition to creating your own content, comment and like the content of your fellow users. Engage other users in conversation and dialogue. Not only will you learn from others in your field, but you’ll also build connections with other professionals who will likely reciprocate for the content you publish.

6) Curate like an Expert

One of the easiest LinkedIn tips for business writers is to find out who is writing great content and share it. You’ll pick up followers naturally from other like-minded readers who are drawn to the topic. Include your perspective on the post when you share it. There is a delicate balance between curating excellent content and over-sharing, however. Make sure you are writing your own content on a regular basis and not just re-posting. No matter how great the re-posted writing may be, you don’t want to be seen as someone who can’t come up with his or her own thoughts. Write, curate, repeat.

7) Share with Others

Night time sky with a person's image starting to disappear
Don’t disappear! You won’t gain momentum if your posting schedule is inconsistent.

One of the best ways to improve your LinkedIn profile is to find communities and groups in your field of interest and become an active participant in them. It’s fine to link back or refer to your own content occasionally, but your main focus should be gaining trust and building relationships in the groups. The following will come naturally.

8) Create a Visual

Even the most compelling content might get overlooked in the sea of posts on LinkedIn. Make your content stand out with a relevant, professional image. The use of good imagery is one of the most overlooked LinkedIn tips. It may be the difference between a scroll-by and a share.

Conclusion

It has never been easier to reach audiences online than now. By knowing your readers and subject matter and following these simple LinkedIn tips and tricks, you’ll build a loyal following and share your content with readers worldwide.

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Avatar for Eric Steiner

Eric Steiner

Eric Steiner graduated with an MFA in professional and creative writing from Western Connecticut State University in 2014. He's worked on a number of professional writing projects with clients such as Pearson Education, WatchMojo.com, and Michael Mailer Films. Giving brands a voice is his passion.


Avatar for Eric Steiner

Eric Steiner

Eric Steiner graduated with an MFA in professional and creative writing from Western Connecticut State University in 2014. He's worked on a number of professional writing projects with clients such as Pearson Education, WatchMojo.com, and Michael Mailer Films. Giving brands a voice is his passion.