How to Conduct a Technical SEO Site Audit & Keep Your Site Healthy
How to do an SEO site audit
Search Engine Optimization, or SEO, is a powerful digital marketing strategy used by small businesses and large organizations alike. SEO works by making changes to a website so it appears more often in search engine results. This improves the website’s ranking and makes it more visible to potential customers.
When managing a website, many people experience obstacles that lower their search engine ranking. These issues might include broken links, pages with no content, or hard-to-navigate interfaces. Fortunately, there is a tool that can help you pinpoint and eliminate these issues, allowing you to focus on your SEO strategy.
Running a search engine optimization analysis is an important first step when it comes to improving your site’s search engine ranking. This guide will explore what an SEO analysis is and why it’s vital to your digital marketing plan.
SEO Analysis Tools?
SEO analysis is a tool used by those who wish to improve their website’s ranking in search engines. While this seems straightforward, the process becomes more complicated when it’s time to choose the right website analysis tools.
Some of the most popular SEO analyzers include:
- Check My Links
- Google Webmaster Tools
- Moz Pro Tools
- HubSpot’s Website Grader
- UpCity’s SEO Report Card
- Website Checkup.
NOTE: Some tools can be used for free, while others require monthly payments.
One of the most important pieces of information gathered from analysis tools is your website’s SEO score. This score typically is displayed as a percentage and shows you how your site is viewed by search engines. Sites with higher scores usually receive more visitors from an organic search.
Each tool has its own unique set of features, so it’s important to consider what information you’re looking for when choosing among various programs. In many cases, paid programs offer more features than free programs. However, many people who are new to analysis choose Google Webmaster Tools, which is available for free. Google is the most popular search engine, giving its analyses credibility with marketers.
Your particular website’s needs will help determine which website analysis tools are right for you. Once you have chosen the tool that suits your needs, you’ll be one step closer to fully optimizing your website.
What Does an SEO Analysis Include?
Each SEO analyzer and marketing company will include different things in their search engine optimization analysis reports. However, you’ll typically find these key components in every analysis:
- Information about competitors in your industry, including their search engine performance and rank
- Link reports, which provide data on bad, broken, or “spammy” links
- Keyword performance data, such as their current rank, rank difficulty, number of monthly searches, and competitors’ keywords
- Site layout and structure – is your website easy for customers to navigate?
- Meta description usage
- Duplicate or redundant content
- Pages without content
- Social media integration
These are just a few items that you’ll typically find on a search engine optimization analysis report. This information can be invaluable especially when it comes to improving your website’s design.
Why You Need a Search Engine Optimization Analysis?
Improving your website’s SEO score is virtually impossible without a thorough search engine optimization analysis. The data tells you where your site’s weaknesses are, enabling you to create a plan for improving its SEO. By using the information wisely, you’ll be able to improve your search engine rank and draw traffic to your site.
With an improved website ranking, you’ll be on your way to generating new sales leads. Search engine optimization analysis can help you cultivate a winning website that elevates your brand.