How to Write Effective Social Media CTAs
Time to motivate your visitors
Have you ever visited a website and felt motivated to sign up for a free trial or download a guide? If so, you were likely compelled by an effective call to action or CTA. Further defined, a social media CTA is a creative call to action phrase within the realm of social media. These CTA’s can accomplish a variety of objectives in the marketing world, from driving more visitors to your content to generating sales.
Call to actions prompt the visitor to do something, whether it’s signing up for a subscription or attending an event. The best call to action phrases gives your readers actionable tasks, providing direction for the next steps. CTAs can be placed throughout a website or included in your social media posts.
When it comes to implementing social media CTAs, you’ll need to adjust your strategy to suit the needs of your followers. Asking your followers to retweet or share a post can be effective, but there are other methods of making your social media CTAs work for you. Here are 13 tips for creating engaging CTAs across your social media platforms.
1. Create a CTA for Each Platform
Every social media platform functions differently when it comes to CTAs. On Facebook, you can add CTA buttons that are trackable. Sponsored posts on Instagram also feature trackable buttons. No matter which platform you choose, it’s important to utilize the tools offered on each social media site to maximize your post’s exposure.
2. Use Actionable Words
The best call to action words clearly communicates to the reader that you’d like him/her to complete a task. These words might include “discover,” “find,” “learn,” or “explore.”
3. Offer Value to the Reader
Offering the reader something of value can motivate him or her to perform an action. When writing your CTA, be clear about how taking action will benefit the reader.
4. Use a Consistent Tone
Social media CTAs should be written in a similar tone as the rest of your content. This shapes the perception of your brand and can also help visitors clearly understand the CTA.
5. Avoid Jargon
Clarity is important when writing CTAs. While you may be tempted to use jargon or even humor in your CTA, doing so may come at the expense of a clear message.
6. Lead into the CTA
Including additional copy with your CTA allows room for context, helping readers understand what it is you’d like them to do and the benefits of taking action. Remember: It’s all about creating a clear message.
7. Create an Emotional Appeal
The fear of missing out can be an incredibly powerful motivator. Take advantage of this by expressing immediacy or exclusivity in your CTAs. For instance, “Call us anytime” isn’t as compelling as “Call now.”
8. Keep it Simple for the Visitor
Creating a CTA that captures your reader’s attention but also appears easy to do is important. One way to figure out the best call to action words for your social media posts is to ask yourself, “What sounds easy?” The goal is to make your readers think, “I can do this.”
9. Coordinate CTA Copy with Landing Page Copy
After clicking on a CTA, the reader is usually directed to a landing page. Make sure that the landing page is the clear next step in the reader’s journey. The best call to action phrases gives the reader an idea of where he or she is going to end up. Failing to do this can give the reader an abrupt, jarring experience.
10. Make it Easy to Contact Your Business
Using phrases like “Get in touch” and “Contact us” lets readers know that you’re open to receiving their messages. Engaging with social media followers can add a human touch to your brand and make potential customers feel comfortable with your business.
11. Try Different CTAs
If your content is receiving more than 1,000 impressions each time, you may wish to use A/B testing to determine your marketing goals. Tweaking, polishing, and improving your CTAs should be a constant process.
12. Make Your CTA Stand Out
Effective and creative call to action phrases clearly conveys a message to the reader. Avoid being standoffish with your statement – use clickable links, images, or even pop-up windows to engage the reader with the CTA.
13. Speak Directly to the Reader
Before asking a reader to take an action, it’s important to make him or her feel like your company cares. Using the words “you” and “your” provides the feel of having a conversation with the reader.
When writing a social media CTA, keep in mind that it should always answer the questions “What’s next?” and “Why Should I?” Well-crafted call to actions can steer people from consuming your content to actually purchasing your product. With a captivating CTA, you can take your social media content to the next level.