A Digital Marketing Introduction

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Traditional Marketing vs Digital Marketing

In days past, businesses depended upon more traditional methods to reach their audiences.  These methods included print advertising, television, and radio ads for marketing. In today’s society, people spend A LOT of time online, hence making traditional methods less relevant. So, digital marketing is, therefore, your best way to engage your potential customers. We are going to get back to basics with our digital marketing introduction and fortify your digital foundation.

What is Digital Marketing?

Successful marketing in the digital world means taking advantage of the numerous opportunities to increased your exposure. You can, therefore, achieve this with the use of social media platforms, email campaigns, and optimized rankings in search engine results. Your branding efforts should consistently use your assets and tactics to your advantage throughout your digital online marketing efforts.

What Are Assets & Tactics?

Assets are the tools you have at your disposal to create, maintain, and promote your brand. A few examples of your assets include your logo, your blog, your social media profiles, and your website.

Tactics are the tools you can use to help your assets achieve your advertising goals. A few common tactics include:

  1. Content Creation & Marketing – generate increased website traffic by creating a blog or whitepaper related to your targeted audience.
  2. Search Engine Optimization Efforts – by increasing your ranking results using SEO, you increase the exposure of your brand
  3. Email Campaigns – follow-up with prospective clients and include a targeted signature line that showcases your brand or logo
  4. Social Media Platforms – social media helps to get people talking about your brand.

Are Inbound Marketing & Digital Marketing the Same Thing?

These two terms are often used interchangeably, but they are slightly different from one another.

Inbound marketing refers to a strategy used to attract potential online customers, like a blog, which then provides a value offer for the user to opt-in to.

Digital marketing, on the other hand, includes all methods of digital advertising. It is not limited to just inbound tactics as it includes outbound methods as well. It can also make use of brand banner ads, promotions, and other similar tactics.

Two staff members leaning over their conference table discussing the printout results of their digital marketing campaign

Is Marketing in the Digital World Effective?

Whether you have a B2B (business to business) or a B2C (business to consumer) business, digital advertising is effective for all types and sizes of companies.

For B2B companies, online marketing can help generate leads that result in face-to-face interactions with your sales staff.

For B2C companies, this type of advertising can drive traffic to your website where customers can find what they are looking for. It can help you develop trusted relationships with your customers that increase the odds of their repeat business in the future.

The Differences Between B2B & B2C Marketing You Need to Master

What Are Some Advantages of Advertising in the Digital Market?

  • Increased digital foot traffic for your website
  • New lead generation
  • The ability to monitor the performance, reach, and effectiveness of your content (also known as “Attribution Modeling”)

What Are Some Examples of Effective Content to Use?

The secret to creating effective content is to use a tactic known as content mapping. By mapping out what it is you want to achieve, this map acts as a guide to help you reach your content goals. It starts by identifying what your targeted customers are looking for.

Customers thrive on information. Help them to become aware of your product in the marketplace via videos, charts, graphs, and blog posts. You can teach them about what your product offers by way of Ebooks, white papers, and online seminars. Another effective way to help them make a buying decision is by using customer testimonials.

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Budgeting Considerations

There are marketing options tailored to fit most advertising budgets. The cost of digital advertising depends on the tactics you use. There are programs available, such as Google AdWords, that can meet your advertising needs.

Conclusion

Don’t overlook the importance and the reach of mobile marketing tactics. We live in a fast-paced world where customers do everything from paying bills to checking emails to shopping online by phone or tablet. Your digital marketing should include a mobile marketing component as well.

Digital marketing is essential in today’s marketplace. Once you learn the rules of the online landscape, then you can begin to reap its rewards.

5 Digital Marketing Mistakes to Avoid When Marketing Your Brand Online

Avatar for Eric Steiner

Eric Steiner

Eric Steiner graduated with an MFA in professional and creative writing from Western Connecticut State University in 2014. He's worked on a number of professional writing projects with clients such as Pearson Education, WatchMojo.com, and Michael Mailer Films. Giving brands a voice is his passion.


Avatar for Eric Steiner

Eric Steiner

Eric Steiner graduated with an MFA in professional and creative writing from Western Connecticut State University in 2014. He's worked on a number of professional writing projects with clients such as Pearson Education, WatchMojo.com, and Michael Mailer Films. Giving brands a voice is his passion.